Wade into your Customer’s World
“The one who knows the water best is the one who has waded through it.” – Danish Proverb I was once in a product development meeting where product managers and engineers were arguing about the merits of one feature versus another. In order to protect the guilty, let’s pretend that one group was promoting the blue feature, and the other was promoting the red feature. The rhetoric sounded something like this: “If I was a customer, I would want the…
