What is a Value Proposition?
If there’s any common ground among all strategy, innovation, marketing, and new product development practitioners, it’s that we need to have a compelling and differentiated value proposition. But if we’re all aligned as to the importance of a value prop – are we similarly aligned as to what one is? (No, we are not!) So, just what is a value proposition? Before we can even get started with this discussion, let’s define a “product” broadly to mean more than just…
