Reading List

Reading List

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A New Product Dog is always learning. Always investing. Always improving. 

 

Your Reading Plan:

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  2. Foundations

After these two sections, feel free to pick and choose from each category based on your interests and needs. You may want to go deeper within a topic  – or grab one from here and there. An asterisk is placed by the recommended first resource to be read (or viewed) first within each section. Do you have any suggestions for additions? Let us know.

 

Begin Here

 

Foundations

 

Behavioral Economics  (or…”How Customers Make Decisions”)

 

Strategic Marketing

 

Corporate Finance

 

Market Research

 

Data Analysis and Statistics

 

Process for New Product Development (NPD) and Innovation

 

Idea Generation

 

Product Design

 

Technology Strategy

 

Portfolio Management

 

Operations

 

Innovation Culture

 

Tactical Marketing and Sales

 

Productivity

 

Howling Good Communication

 

New Product Dog Attitude

 

dog-in-book-big

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