What is Win/Loss Analysis?
“I never lose. Either I win or I learn.” Unknown Why did your customer buy your product – or your competitors? This basic tactic is used by less than 20% of companies. (http://pragmaticmarketing.com/resources/the-eight-rules-of-successful-winloss-analysis). Why is this? This riddle can take a seat alongside “Why do companies have such a short-term focus?” and “Why does CEO pay skyrocket even as performance declines?” Rather than ponder the mysteries of the irrational, let us focus on something more useful – understanding this…
