Companies need guidance – employees need training….and the value of this knowledge is vast and unknowable. You might calculate the number of seeds in an apple, but estimating the value of market wisdom is like guessing the number of apples in a seed.
This list will be a bit short for a good reason – a New Product Dog has to trust the other dawgs in the yard, or bad things happen. I have either personally worked with each of these, or am familiar enough with the folks there to have high confidence in their abilities.
NEW PRODUCT DESIGN
B2B FOCUSED RESOURCES