Companies need guidance – employees need training….and the value of this knowledge is vast and unknowable. You might calculate the number of seeds in an apple, but estimating the value of market wisdom is like guessing the number of apples in a seed.

This list will be a bit short for a good reason – a New Product Dog has to trust the other dawgs in the yard, or bad things happen. I have either personally worked with each of these, or am familiar enough with the folks there to have high confidence in their abilities.

 

TRAINING

The AIM Institute’s New Product Blueprinting program

Lean Agile Training’s Scrum Master and Product Owner Certification Programs

GEN3 Partners

HubSpot’s Inbound Marketing Certification

PDMA New Product Development Certification

Pragmatic Marketing’s Foundations Program

RIVA Training Institute

University of Georgia’s Online Market Research Program

 

MARKET RESEARCH

The AIM Institute

Lieberman Market Research

Millennium Research

Strategyn

Trig Innovation

Qualtrics

 

NEW PRODUCT DESIGN

Beam Innovation

Trig Innovation

 

IDEA GENERATION

GEN3 Partners

Trig Innovation

 

INNOVATION SOCIETIES

ISBM – Institute for the Study of Business Markets

PDMA – Product Development and Management Association

 

B2B FOCUSED RESOURCES

The AIM Institute

ISBM – Institute for the Study of Business Markets